Retention Rate

The percentage of customers retained (not cancelled) during the period.

Lifecycle

Unit: percent

Higher is better

The inverse of churn rate. A high retention rate indicates strong customer loyalty and service satisfaction.

100 - Churn Rate

Code Expression

100 - churnRate

This metric is calculated using the following metrics as inputs:

Churn Rate

The percentage of active customers who cancelled their service during the selected time period.

Churn Rate

The percentage of active customers who cancelled their service during the selected time period.

Average Tenure

The average length of time customers have been with the company.

Customer LTV

The estimated total revenue a customer generates over their entire relationship.

Real-time (Cosmos DB)

Climb Analytics