Churn Rate
The percentage of active customers who cancelled their service during the selected time period.
Lifecycle
Unit: percent
Lower is better
About This Metric
A critical health indicator showing customer attrition. Industry benchmarks vary, but lower churn indicates stronger customer satisfaction and service value. Calculated as cancelled customers divided by the active customer count at the start of the period.
Formula
(Cancelled Customers / Active Customers at Period Start) x 100Code Expression
cancelledCount / activeAtPeriodStart * 100Data Sources
- diamond-customers
dateCancelledstatusTextdateAdded
Caveats & Limitations
- •Rate is relative to active customer count
- •Monthly vs annual churn rates are not directly comparable
- •Seasonal variations are common in pest control
Derived From
This metric is calculated using the following metrics as inputs:
Cancelled Customers
The count of customers who terminated service during the selected time period.
Active Customers
The count of customers currently receiving service with an active status.
Tags
#churn
#retention
#health
Calculation Source
Real-time (Cosmos DB)