New Customers

The count of customers acquired during the selected time period.

Lifecycle

Unit: count

Higher is better

Based on dateAdded field. Represents new customer acquisition which drives growth when exceeding cancellations.

COUNT(customers where dateAdded is within period)

Cancelled Customers

The count of customers who terminated service during the selected time period.

Net Growth

The net change in customer count (new customers minus cancelled).

Growth Rate

The percentage change in active customer count over the selected period.

Real-time (Cosmos DB)

Climb Analytics